B2B Digital Marketing Manager

England, London
£45000 - £55000 per annum
14 Sep 2016
12 Oct 2016
Marketing Disciplines
B2B, CRM, Digital / Online Marketing
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
An exciting Software start-up in the TV industry is currently looking for a customer-centric B2B Digital Marketing Manager with a real focus on Customer Engagement to join their growing team.

You will be responsible for delivering digital marketing strategy across multiple online channels, mainly customer engagement and CRM with their buyers. Other areas of responsbility will include digital acquisition, strategy execution plus measurement, reporting and analytics

B2B Digital Marketing Manager Key Responsibilities

  • Create email marketing and CRM strategies for both acquisition and retention of customers, including CRM integration
  • Manage and automate email journeys and customer communications from within the application
  • Develop andimplement the online acquisition strategy including SEO/PPC and social channels
  • Manage the company's social media channels - create and curate relevant content for the channels
  • Track, measure, report and analyse the effectiveness and success of all marketing activity
  • Work with the product team to develop and implement the roadmap of site improvements

B2B Digital Marketing Manager Experience/Skills

  • Proven experience as a customer-centric Marketing Executive or Marketing Manager
  • Relevant B2B digital marketing experience
  • A proven history of succesful customer engagement/retention strategies
  • Extensive eCRM/CRM/Email marketing experience
  • Strong understanding of Social Media Channels
  • Exposure to the full digital marketing mix (SEO/PPC/Display/Affiliates)
  • Working knowledge of analytics tools - preferably Google Analytics

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