Digital Marketing Officer
An exciting opportunity has arisen for a Digital Marketing Officer who is creative and has advanced knowledge of Google PPC (including remarketing & competitor campaigns), Social Media Channels (including paid campaigns) and Google Analytics. Your main responsibility as the Digital Marketing Officer will be to maintain and develop college online presence and execute Brand & Recruitment strategy across multiple digital channels.
These responsibilities include PPC recruitment campaigns (including remarketing & competitor campaigns) with regular optimisation to increase ROI, and maintaining the college’s social media channels through regular posts including paid recruitment campaigns. Besides these main duties, update the website through CMS system in line with SEO guidelines, and email campaigns through a specific platform. All these efforts need to be measured and justified through analytics.
The successful candidate will have experience working across a range of digital channels. We are looking for someone who is self-motivated, able to work by themselves as well as collaborate with colleagues. You will be flexible, diligent, and able to work under pressure and manage a busy and sometimes competing workload.
This unique role gives you the chance to come up with your own ideas, ultimately making the role your own. Your workload would be very varied in a fast paced environment. You will need excellent communication skills and an understanding of marketing to a variety of audiences. Experience of copy writing and proof reading would be of benefit as is experience of working on multiple projects and being able to effectively prioritise your workload. Use of graphic design software’s like Photoshop and InDesign to produce graphics for social media, remarketing and website is a big plus.
You will be required to maximise learner recruitment through these campaigns in line with the College’s strategy and annual plan. Working with the Head of Marketing and Communications you will execute and manage the College’s digital marketing plan.
Closing date for applications is 28th September 2016
Interview: Date to be confirmed.