JV Recruitment Ltd

Email Marketing Coordinator

Location
Preston
Salary
£25000 - £28000 per annum, Benefits: Benefits
Posted
13 Sep 2016
Closes
11 Oct 2016
Ref
JV10990
Contact
Jonathan Voss
Industry Sector
Travel / Tourism
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

Email Marketing Coordinator

client is an exciting travel brand and they have a requirement for an experienced email marketing executive. You’ll be responsible for the planning, delivery, development and analysis of weekly email campaigns.  With a focus on driving efficient processes and improving customer engagement, whilst striving to achieve first-class email marketing that adheres to email marketing best practice.   You’ll also be supporting more broadly across email/eCRM – helping to develop, deliver, and evolve the eCRM strategy.  Assisting in areas such as Acquisition, Retargeting, Segmentation, Retention and Reactivation to drive long term sales and customer loyalty.

Responsibilities 

  • Assist in the planning and delivery of the email marketing campaign planner - adopting an integrated cross-channel approach.
  • Manage end-to-end process for campaign emails - from the initial briefs, coordinating with colleagues for campaign assets, pricing, sign-off, set-up, testing and final deployment via Email Service Provider Silverpop.
  • Adopt and develop a test and learn strategy to optimise email marketing effectiveness; feeding all insights gained from regular reporting back to create a continuous process of testing and refinement.
  • Develop compelling and re-useable email marketing content that drives email engagement.
  • Review competitor email campaigns, the competitor landscape and industry developments to provide insights and opportunities to the eCommerce team.
  • Assist in the development of the segmentation strategy to deliver more targeted and personalised email marketing communications.
  • Further develop and enhance existing eCRM programmes through continual testing, learning and analysis.
  • Deliver further email reporting and analysis as required.

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