JV Recruitment Ltd

Email Marketing Coordinator

£25000 - £28000 per annum, Benefits: Benefits
13 Sep 2016
11 Oct 2016
Jonathan Voss
Industry Sector
Travel / Tourism
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Email Marketing Coordinator

client is an exciting travel brand and they have a requirement for an experienced email marketing executive. You’ll be responsible for the planning, delivery, development and analysis of weekly email campaigns.  With a focus on driving efficient processes and improving customer engagement, whilst striving to achieve first-class email marketing that adheres to email marketing best practice.   You’ll also be supporting more broadly across email/eCRM – helping to develop, deliver, and evolve the eCRM strategy.  Assisting in areas such as Acquisition, Retargeting, Segmentation, Retention and Reactivation to drive long term sales and customer loyalty.


  • Assist in the planning and delivery of the email marketing campaign planner - adopting an integrated cross-channel approach.
  • Manage end-to-end process for campaign emails - from the initial briefs, coordinating with colleagues for campaign assets, pricing, sign-off, set-up, testing and final deployment via Email Service Provider Silverpop.
  • Adopt and develop a test and learn strategy to optimise email marketing effectiveness; feeding all insights gained from regular reporting back to create a continuous process of testing and refinement.
  • Develop compelling and re-useable email marketing content that drives email engagement.
  • Review competitor email campaigns, the competitor landscape and industry developments to provide insights and opportunities to the eCommerce team.
  • Assist in the development of the segmentation strategy to deliver more targeted and personalised email marketing communications.
  • Further develop and enhance existing eCRM programmes through continual testing, learning and analysis.
  • Deliver further email reporting and analysis as required.

Apply for Email Marketing Coordinator

Already uploaded your CV? Sign in to apply instantly

All answers are required


Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 4MB

4000 characters left

By applying for a job listed on Only Marketing Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.