Adam

Web Content Officer

Recruiter
Location
England, South Yorkshire, Sheffield
Salary
£18000 - £22000 per annum
Posted
13 Sep 2016
Closes
11 Oct 2016
Ref
8934
Industry Sector
Professional Services
Contract Type
Contract
Work Experience Level
Executive
Agency-side or Client-side
Client Side
Web Content Officer | Professional Services | Sheffield
My client is a high profile national professional services firm. They are looking for a Web Content Officer to work in the Sales and Marketing department in our Sheffield office. On a 6 month Fixed Term Contract.
This role is responsible for owning and supporting the content management processes put in place to support the firms' range of web sites. The successful candidate will know,
· how content management processes should be implemented to best support a web site.
·how to implement
·how to engage with content contributors
·how to create copy that speaks to different personas in a language that both engages and motivates,
·how to create purchasing momentum and how to use 'call-to-actions' to best effect and how to word them so they are truly persuasive.
how to uncover the killer web content that really make the difference, i.e. that facilitate the enquires, drives online purchasing of services , communicates the firm's values and builds the brand.
·how to uncover content that answers the needs, motivations and objections that make up the clients buying process.
·how to identify keywords and key phrases for SEO.

This is an exciting opportunity to gain some fantastic experience in a fat paced and dynamic marketing function.

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