Online Marketing Specialist (SEO / SEM / PPC)

Location
Worcester
Salary
£30-£35k per annum
Posted
13 Sep 2016
Closes
11 Oct 2016
Ref
00310065
Marketing Disciplines
B2B
Industry Sector
Agency
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Agency Side

Online Marketing Specialist (SEO / SEM / PPC) 

Our client is a market leading provider of cloud-based address management services, processing millions of transactions for some of the largest global organisations on ecommerce sites and CRM systems. 

Position: SEM / SEO / PPC Specialist 
Location: Worcester 
Contract type: Permanent 
Salary: £30-£35k per annum 
Benefits: Company pension scheme, 25 days holiday + bank holidays, Company Healthcare Scheme, subsidised corporate membership at a local gym and use of the Company canal boat, cycle to work scheme, Childcare vouchers. Free breakfast is provided each day and lunch on Friday of each week. 10% company bonus scheme, based on quarterly objectives. You will also be eligible to qualify for the Company Enterprise Management Incentive (“EMI”) Share Options Scheme 

ROLE: 

The SEM / SEO / PPC Specialist will be responsible for implementing methods to improve the organic search rankings (SEO) of their website(s). This includes keyword research, documenting SEO changes, and communicating changes to the Digital Marketing Manager. In addition, the Search Engine Specialist will develop and optimise every aspect of their global pay-per-click campaigns. This includes managing keyword research and bids, formulating and managing the PPC budget, analysing results, and reporting results. 

RESPONSIBILITIES: 

- Conduct keyword research and selection for pay-per-click campaigns and SEO projects 
- Analyse websites and document changes required for SEO 
- Monitor, on an on-going basis, SEO results and manage projects to ensure continued high rankings 
- Provide ongoing support of all SEO initiatives including reporting, analysis and optimisation recommendations 
- Launch and maintain PPC lead generation campaigns on Google Adwords, Bing Ads, Twitter, LinkedIn and Facebook. 
- Proactively make strategic PPC campaign recommendations and changes 
- Monitor campaign results, analyse key metrics, and optimise click-through and conversion rates 
- Optimise landing pages for search engine quality score 
- Research and analyse competitor advertising links 
- Develop and implement link building strategy 

ESSENTIAL SKILLS / EXPERIENCE: 

- Extensive SEO experience – either agency or single site 
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing 
- In-depth experience with website analytics tools and bid management tools 
- Experience with A / B and multivariate experiments 
- Up-to-date with the latest trends and best practice in SEO and SEM 
- Marketing or Media qualification 
- Knowledge of HTML, CSS, and JavaScript development and constraints 
- Excellent relationship and networking skills 
- Good communication skills – both written and verbal 
- Excellent time and project management skills 
- Use of the Google Adwords, Analytics and Tag Manager platforms. Use of Twitter and Linkedin Ad manager platforms. 

DESIRABLE SKILLS/EXPERIENCE 

- Solid understanding of performance marketing, conversion, and online customer acquisition 

You may have experience of the following: Online Marketing, Search Engine Optimisation, Pay Per Click, Search Engine Marketing, HTML, CSS, JavaScript, Media, Search Engine Quality, Click Through, Customer Acquisition, Website Analytics, Bid Management, etc. 

This vacancy is being advertised by Easy Web Recruitment, the UK’s leading Online Recruitment Agency. The services advertised by Easy Web Recruitment are those of an employment agency. No terminology in this advert is intended to discriminate on the grounds of gender, race, disability, age, sexual orientation, religion, or belief, and we confirm that we will gladly accept all applications.

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