Digital Communications Manager
Digital Comunications Manager
Our client is a leading digital publisher of websites that provide invaluable information and resources to English speaking expats around the world.
They run a 130 local sites and supplement that with regular email newsletters and updates.
This is an exciting new role in their editorial department, based in a picturesque manor house in Wallingford, Oxfordshire, and reporting to the Editorial Director.
You will be a fabulous copywriter and have a passion for writing creative copy that delivers results. Commercially savvy you'll know how to choose topics that engage with their audience and write punchy subject lines and headers that force them to read on.
You'll be very familiar with email marketing software, understand A/B testing, know how to get the most out of metrics and be adept at using analytics to optimise the results of your copywriting.
You'll be a team player and be able to work alongside editorial. marketing and sales colleagues either in the office or on the other side of the world.
You'll need to be be an organised self-starter, able to cooperate with others and work to deadlines. You'll be confident in your ability and able to communicate the impact of your work to those around you in simple terms.
*Writing engaging and results-driven copy for regular newsletters and transactional emails. Planning, writing and coordinating sends; analysing and reporting on results; optimising and building lessons learned into future sends
*Working with sales colleagues on campaigns with paid content elements (eDMs, guest blog posts, bespoke landing pages etc). Offering creative input into campaigns, overseeing the production of editorial products, measuring and reporting on results
*Writing and overseeing the production of marketing emails to the advertiser base
*Managing freelance copywriters and designers as required
This really is a fascinating combination of copywriting and marketing within a genuinely exciting environment.
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