Marketing Campaign Manager, £45k, London, B2B

£40000 - £45000 per annum
12 Sep 2016
10 Oct 2016
Eva Saha
Marketing Disciplines
B2B, Marketing
Industry Sector
IT / Technology
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Our client a B2B technology/IT company is looking to recruit a Marketing Campaign Manager. Reporting to the Head of Marketing your will. The purpose of this role is to lead the Campaigns Team and develop and implement processes that continually improve the companies campaign delivery to the business. This is a hands-on position and the role holder will also deliver their own portfolio of campaigns.

Key duties include:
  • Line manage and develop members of the Campaigns Team to deliver campaigns on time and within budget
  • Support the Marketing Managers delivering the marketing plans for each Business Unit, working to set budgets, managing the Campaign Team resourcing process to ensure Marketing Managers have sufficient, and the most appropriate, resource for their required activity.
  • Manage a portfolio of campaigns utilising a broad range of marketing channels including e-marketing, social media, advertising, sponsorship and events.
  • Continually review and improve the end to end campaign process including KPIs, ROI and lessons learned – implementing process changes that also reflect changes in business priorities and the requirements of the Marketing Managers
  • Identify synergies between campaigns across business units and suggest solutions to maximise resource investment
  • Responsibility for ensuring the corporate website and social media channels are current, relevant and effective.
  • Communicate campaign development and success appropriately with key stakeholders.
The successful candidate for this role will be degree educated (or equivalent) and preferably hold a CIM qualification. They will have worked within a B2B environment, ideally with experience in the agency world, professional or business services, or the IT sector. They will have proven project management and team management experience.

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