EMR

Brand & Marketing Services Manager - FTSE Finance

Recruiter
Location
England, London, City of London
Salary
£55000 - £65000 per annum + 28 days, pension, bonus
Posted
12 Sep 2016
Closes
10 Oct 2016
Ref
96964
Marketing Disciplines
Brand
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Agency Side
Job Role
Brand Manager
A B2C Brand & Marketing Services Manager role with a FTSE-listed financial services group.

Your aim is to find efficiencies with the agency roster and deliver results in line with the Consumer business strategy, by developing and managing communications plans to support new customer acquisition and brand awareness targets.

Remit Overview:

  • Develop creative direction and communication plans for the consumer division
  • Develop brand identity programme for a portfolio of newly-launched products
  • Manage a large production budget for development and fulfilment of campaigns
  • Liaise with key stakeholders to understand campaign results, share learnings and recommend improvements
  • Support forecasting and resource planning to ensure an adequate level of resources is in place for online and offline campaigns
  • Coordinate development of insight needs to support communication plans and differentiation of propositions
  • Analyse and interpret insights to ensure relevant key messages are delivered across all channels
  • Measure increase in awareness and consideration of the business as a product provider across propositional territories
  • Develop a test-and-learn approach across all marketing channels to evidence that challenging cost-per-sale and ROI targets are achievable
  • Support and manage the procurement of suppliers for TV, DM and printing
  • Ensure that processes are in place to ensure TCF outcomes and the group's statement of intent are met

Knowledge, Experience and Skills:

  • Experience managing brand promotion campaigns to reinforce positioning ahead of product launches, ideally from a regulated business (e.g. finance, telcos, utilities), or from an agency
  • Comfortable managing the delivery of a high volume of varied advertising
  • Knowledge of a wide range of marketing techniques and concepts
  • Skilled in organising, coordinating and executing with external vendors on marketing acquisition projects
  • Strong communication skills to manage relationships with in-house and external creative and media agencies
  • Strong analytical, methodical and structured approach
  • Ability to influence at all levels
  • Experience in people management (teams of 1-5)

Apply for Brand & Marketing Services Manager - FTSE Finance

Already uploaded your CV? Sign in to apply instantly

All answers are required

Apply
}

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 4MB


4000 characters left


By applying for a job listed on Only Marketing Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.