Head of Marketing Planning

England, Hertfordshire, Rickmansworth
£60000 per annum + excellent benefits
09 Sep 2016
07 Oct 2016
Marketing Disciplines
Industry Sector
Food / Drink
Contract Type
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Head of Marketing Planning, Rickmansworth -

An industry leader based in Hertfordshire is recruiting for a Head of Marketing to join this highly respected organisation working as a highly respected expert and leader in their field for an extremely influential organisation. This is a senior role and will require the successful applicant to have excellent marketing track record. Knowledge and experience of the food and grocery industry would be considered highly desirable.

As the Head of Marketing Planning you will be responsible for executing all marketing activity to achieve the organisations commercial and charitable objectives. Covering the organisations business units, products and services it will be necessary to oversee significant change within the marketing team. Working with the business plan you will need to create an operational schedule which will cover all online channels such as webinars, websites, email and social media as well as offline channels including events, partnership networks and print.

Having full ownership of the short and long term marketing plan you will be required to activate and manage the agreed business roadmap and oversee the creation and scheduling of all marketing activity. In addition, you will be required to work with the CRM department to produce target lists for campaigns so experience of working with Microsoft Dynamics CRM to take forward marketing segmentation would be highly desirable.

The ideal candidate will have experience in digital marketing covering B2B and Retail coupled with a detailed knowledge of current digital marketing trends as well as having a working knowledge of digital marketing automation. A successful track record of growing online marketing ROI through SEO, PPC and affiliates will also be required.

This is a fantastic opportunity to join a highly respected company as a senior figure. Their luxurious office is commutable from Hemel Hempstead, Aylesbury, Welwyn Garden City, Maidenhead, Hatfield, Stevenage, Milton Keynes, Harlow and North London.

For registration purposes please could you let us know where you are currently based or which locations you are considering as well as your required salary and notice period.

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