Lloyds Banking Group

Data Management Platform Lead - AdTech Experts

Location
London
Salary
£51000 - £59400 per annum + Benefits
Posted
09 Sep 2016
Closes
07 Oct 2016
Ref
574566
Contract Type
Contract
Work Experience Level
Manager
Agency-side or Client-side
Agency Side

Our vision is to make Lloyds Banking Group the best bank for customers. As the UK's largest retail and commercial bank, we have a footprint that touches nearly every community and household in the UK. That gives us a big responsibility to support the UK economy, and to put customers at the heart of everything we do. To achieve this, we also need to be the best bank for our colleagues and our communities - and we have a clear strategy in place to make this a reality. We are building on our many strengths: iconic brands, strong heritages and great people. To unlock the great potential in our business, we are becoming more efficient, more transparent, and more responsive to customers. Already the UK's largest community investor, we are giving even more back. Above all, we are putting customers first.

Lloyds Banking Group is one of the UK's largest Marketing organisations and with over 30m customers has a relationship with just about every household and community in the UK.

With our key aim of helping Britain prosper we're investing in leading edge marketing technology and resources across all aspects of digital marketing and targeted addressable media (TAM).

Our vision for TAM is to drive cost effective media buying, using data and insight, to reach the customers we want with what they want to hear through digital and newly addressable/tradable 'traditional' media channels.

This gives us the opportunity to deliver a personal and relevant brand experience whenever and wherever an interaction takes place with a prospective customer.

So we're seeking an AdTech-savvy Digital Marketer with knowledge of digital media planning and buying to join us - initially until December 2017 with a possibility of a more permanent role at the end of the period.

Based out of London or Bristol we'd be looking to use your expertise in tagging/tag management, Doubleclick/DFA and data analytics to help deliver the Data Management Platform (DMP) that will build audiences to inform and educate our new 'Lloyds Trading Desk' programmatic capability.

Using multiple owned (eg customer eligibility, site and trigger data) and packaged third party data sources (eg AdSmart) you'll help us reap significant efficiencies in our media spend as part of our desire to be a world class digital display and data-driven marketing organisation.

It's a role that matters.

You'll be leading the delivery of platforms, plans and activity that drive forward key developments in our TAM capability.

So we'd expect you to have a relevant background, gained agency or client-side in fields such as Digital Media Planning/Buying or commercially-focussed AdOps for example.

Either which way we'll be looking for you to be comfortable with AdTech aspects of Marketing such as tagging, doubleclick and digital analytics.

Similarly, as the 'face' of the DMP on a key strategic initiative you'll also need the people skills to present, influence and champion your activities.

We're not necessarily seeking previous experience with DMPs (e.g. Adobe Audience Manager, Oracle Bluekai, Krux etc) though this would be very useful.

Instead we'll be able to provide you with the deep expertise of this highly marketable technical area and build this capability around your existing skills.

We'd also provide you with a package on a par with your permanent colleagues which includes bonus, car/allowance, generous pension contribution and a 4% flex benefit cash pot to spend on benefits that suit your lifestyle.

So if you have the skills we're seeking and this opportunity appeals then get in touch, we'd like to hear from you…