Senior Marketing Analyst

London, City of London
£40000 - £45000 per annum
08 Sep 2016
06 Oct 2016
Marketing Disciplines
Analysis, Business Intelligence
Industry Sector
Digital / Online, Gaming
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Data Analyst

This client is a growing iGaming company with their core strength coming from sports betting and casino products. They now have an exciting opportunity for Marketing Analyst to join the team in SW London.

The Marketing Analyst will report to the Head of Marketing Intelligence and will support the group's marketing teams in reaching their goals by providing them with insights on the campaign performance and giving proactive suggestions on campaign improvements.
This is a hands experience with the following platforms would be advantageous Google Adwords, Mediamath and search intelligence tools such as Majestic SEO, SEMrush and Linkdex.

In your Role as Senior Marketing Analyst you will:
Monitor daily performance and identify trends and report on them
Analyse the performance of marketing campaigns and drive growth across channels by proactively giving recommendations to key stakeholders
Provide strategic direction on advertising campaigns
Provide ROI analysis of all Marketing Campaigns
Drive new marketing initiatives and campaigns
Learn and perform advanced analyses to identify KPI's and drivers of customer behaviour
Update and maintain marketing dashboards / reports and develop new ones on request

As Marketing Analyst you will need to have

Experience with regression and propensity modelling
Knowledge and experience of using statistical packages for analysing large datasets (preferably SAS, SQL, R)
Strong understanding of cost metrics and other KPIs for SEM, Online Display, Affiliate and Social Channels
Circa two years' experience in digital marketing with a strong understanding of analytics and strategy
The ability to analyse data, present reports and create marketing dashboards
Strong communication skills
Strong expertise in creating reports in Excel with some exposure to VBA

To apply for this role click on the "Apply for this role" button or contact me directly on either +44(1202) 203 318 & alex.tykocki(@)hellobloc(.)com

Bloc Digital Talent Limited operates & advertises as an Employment Agency for permanent positions and as an Employment Business for contract/temporary positions.

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