Contract CRM Manager

5 days left

England, London
£250 - £350 per day
07 Sep 2016
05 Oct 2016
Marketing Disciplines
B2C, CRM, Database
Industry Sector
Travel / Tourism
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
CRM Manager
A leading leisure and travel organisation based in London is looking for a CRM expert to play a leading role in defining and shaping their future CRM strategy.

As the online sales capability of this organisation is enhanced and developed there is an opportunity to create a longer lasting relationship with customers.

This new role is largely a blank piece of paper and will utilise tools and internal support to focus on customer retention, engagement and revenue development.

Key responsibilities will include:

  • Auditing existing data collection policy and recommending best practice moving forward
  • Creation of a CRM strategy
    • Audit of the CRM tool
    • Sizing the potential business benefit of investment in customer retention and revenue
    • Recommend approach to segmentation for CRM
    • Develop a contact pan and content strategy spanning email, in-app notification, push messaging and SMS

To be successful in this role you will be able to demonstrate the following:

  • Excellent customer focus and translation into CRM actions
  • Confident with data analysis and pulling trends and insights from customer data
  • Strategic thinking and able to articulate this as part of a future roadmap for CRM development
  • Highly action orientated and able to drive projects forward

Finally you will be able to demonstrate proven success in an insight driven CRM role and experience with HTML and CSS. You will have developed and delivered cross channel marketing strategy including mobile CRM.

This is a great role for someone looking to leave a significant legacy with a great organisation.

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