Intelligent People Ltd

Head of Marketing

5 days left

England, London
£70000.00 - £85000.00 per annum + bonus and benefits
07 Sep 2016
05 Oct 2016
Marketing Disciplines
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Head of Marketing - B2B Payments

£70 - 85K + Bonus and Bens

A Head of Marketing / Senior Marketing Manager / Marketing Director required for a rapidly growing FinTech company based in their London office to have the overall responsibility for the new marketing function.

Reporting to the Chief Commercial Officer, the Head of Marketing / Senior Marketing Manager / Marketing Director must have B2B Payments or Fintech industry experience and be able to demonstrate experience with team management, strategy implementation and budget responsibility.

The Head of Marketing / Senior Marketing Manager / Marketing Director will have clear ownership of the brand, lead generation (both partner & direct), digital strategy & social media channels. There will be key focus on delivering strong content that delivers thought leadership to our target customers and delivers real revenue value.

The Head of Marketing will deliver against a range of KPIs including value of pipeline and group revenue generation. This is a key senior role and fundamental to the continued success of the business. The organisation has minimal bureaucracy and is extremely fast paced so if you are most comfortable with lots of processes, procedures and long lead times, this is not the role for you!

The Head of Marketing / Senior Marketing Manager / Marketing Director will be responsible for:
·Create & Implement marketing strategy in line with group strategy
·Provide leadership to the marketing team to ensure effective delivery of the plan
·Align with product, sales & account management to ensure that are products & services are positioned effectively with our current & future customers in mind
·Define and own the marketing process that clearly identifies the customer's personas so there is clarity of message
·One delivery of the new customer acquisition plan that drives high quality leads to the sales organisation
·Work on marketing retention plan for existing customers through targeted campaigns for up/cross sell opportunities
·Manage all budget and forecasting as well as manage cost of acquisition of each customer
·Manage all external agencies and suppliers

The Head of Marketing / Senior Marketing Manager / Marketing Director will have:
·The ability to stand up to strong characters within the business!
·Strong, result orientated leader with excellent interpersonal skills
·Organised and strategic thinker who is commercially astute
·Excellent copywriting skills
·Experience of delivering inbound & outbound marketing strategies
·Experience in payments arena and used to delivering
·Strong relationship builder
·Strong market orientation
·Line management experience also an advantage. It is likely to come in handy as they grow!
Intelligent People is a specialist Marketing / Senior Marketing Manager / Marketing Director recruitment agency.

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