Marketing Analyst

West Sussex
£25,000 - £30,000 DOE
07 Sep 2016
05 Oct 2016
Industry Sector
Digital / Online, Fashion, Retail
Contract Type
Work Experience Level
Assistant / Graduate, Executive
Agency-side or Client-side
Client Side

Marketing Analyst

Purple Monkey Recruitment are working with a well-established International Online Retailer, based in Sussex, who are looking for a Marketing Analyst to join the marketing team at a time of exponential growth and investment


The Marketing Analyst will take ownership of the analytics for all website traffic and commercial marketing data – delivering insight and action to fuel the commercial objectives.  They will oversee the customer analysis and reporting requirements through the use of statistical analysis; CRM data analysis tools and marketing best practice.


This role is ideally suited to a bright graduate (Marketing, Stats or Business degree ideal) or a candidate looking for their next Analyst role with a view for longevity and progression.


As the Marketing Insight Analyst you will:

  • Provide a complete reporting, analysis and data modelling service as required by the Customer Insight Manager. Document, schedule, and where possible, automate reports. 
  • Work with the CIM, agencies and CRM data providers, provide statistical analysis of prospects, reactivation, retention and campaign tests with recommendations.
  • Work with the CIM and Database Analyst to implement the new CRM system, including requirements and testing
  • Provide market research and Insight analysis and sourcing for the Marketing department as required
  • Support the CIM with any analysis project as required, particularly segmentation.
  • Provide cover for mailing selections and other tasks performed by the CIM
  • Assist to develop and eventually manage a Forecasting system.
  • Provide training to the Ecommerce and Insight Teams of the latest statistical techniques
  • Control and co-ordinate the overall marketing/ecommerce budget reporting and produce weekly/ monthly reporting as required
  • Continually update CRM analysis skills by attending relevant courses and conferences
  • Highlight data issues affecting reporting to the Data Analyst and Customer Insight Manager
  • Document all regular reports


To be successful in this role you will ideally have the following skills and experience:

  • Degree in Marketing, Business Studies or Statistics preferable
  • Ability to interpret statistical data and draw conclusions
  • Able to plan campaigns and analysis
  • Excel (Spreadsheet) proficient so can model scenarios or outcomes
  • Have a good understanding of databases and some working knowledge of MySQL
  • Ability to communicate both written and orally internally and externally


A great role with enormous potential for a Marketing Analyst to join a dynamic and growing team, and make the next step in career progression.

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