Technical Campaign Manager - Unica

England, London
£35000 - £40000 per annum + Excellent benefits & training
06 Sep 2016
04 Oct 2016
Marketing Disciplines
Analysis, B2C, CRM, Database
Industry Sector
Agency, Direct Marketing Agency
Contract Type
Work Experience Level
Agency-side or Client-side
Agency Side

Technical Campaign Manager - Unica


Working on behalf of this global loyalty consultancy we are seeking a Technical Campaign Manager to join them urgently.

The main focus of the role is the end to end design, management and delivery of direct marketing campaigns using the Unica campaign management tool. This is a high volume role with the majority of campaigns being email based.

We are looking for a forward thinking, pro-active individual, with the creativity to not only work through a data brief, but to also measure the performance of campaigns and work closely with marketers to develop strategic plans for future campaigns.

You will also be working to help set up new processes in trigger campaigns and automated campaigns, as well as getting involved in querying databases to construct suitable segmentations and creation of targeting files for campaign deployment. You will measure the performance of automated campaign performance, delivering recommendations and insights back into the business for future improvements.

The culture is very much one of self-development, and it's up to you to drive that.

POSITION - Technical Campaign Manager - Unica

LOCATION - Central London

SALARY - £30k - £36k plus excellent benefits, 15% bonus & training opportunities


  • Educated to degree level in a relevant and ideally numerate subject
  • Proven experience using Unica or an equivalent campaign management tool is ESSENTIAL
  • Experience of building and testing of HTML templates
  • Background in managing the technical build, management and delivery of direct marketing CRM campaigns
  • Good understanding of data planning and wider marketing strategy
  • Experience of working with relational databases
  • Excellent communication skills in order to liaise with clients and internal colleagues


For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing
01892 507129

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