Web Analyst

2 days left

West Sussex, Crawley
£25000 - £30000 per annum
05 Sep 2016
03 Oct 2016
Marketing Disciplines
Digital / Online Marketing, Web Analytics
Industry Sector
Digital / Online
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

An exciting opportunity has come available for Web Analyst to join a large globally recognised travel brand South of London.

If you would like to join a business with great career opportunities keep reading.

As a Web Analyst you will be doing the following:

Reporting Commercial Performance & Error Analysis

  • Produce automated weekly, monthly reports (Excel, BI tools, Google Analytics) and ad hoc reporting as required by the business.
  • Deliver error reporting and analysis.
  • Be one of the business owners for our analytics tools & tags.
  • Specify and recommend improvements to tracking
  • Consolidate data and validate against other business sources.
  • Support the rest of the business in answering ad hoc web queries.

Conversion optimisation

  • Support the Merchandising Executive to deliver a conversion optimisation programme.
  • Help establish A/B and multivariate testing process.
  • Identify areas of the websites which are underperforming and make recommendations for test plans.
  • Establish a web analytics forum with key commercial stakeholders from across the business to encourage take up of analytics tools and also to better understand business drivers.
  • Undertake website behaviour and customer experience analysis, building customer segments.
  • Identify and prioritise opportunities for conversion and retention improvement within the online proposition.
  • Contribute data-driven rationales to define changes to our websites.

What They Are Looking For

  • Experience in using the Microsoft Office suite with very strong Excel skills.
  • Experience in web analytics (testing, competitive analysis, surveys and market research).
  • Highly numerate and Commercially aware.

How to Apply
Please click on the link below, the application process consists of answering a few questions and uploading your CV or contact Alex Tykocki on (01202) 203 318

Bloc Digital Talent Limited operates & advertises as an Employment Agency for permanent positions and as an Employment Business for contract/temporary positions.

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