Daniel Marks

Email Marketing Executive

4 days left

Recruiter
Location
England, Kent, Bromley
Salary
£35000 - £37000 per annum
Posted
05 Sep 2016
Closes
03 Oct 2016
Ref
882094
Marketing Disciplines
B2C
Industry Sector
Travel / Tourism
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

Email Marketing Executive - Travel, Kent, £35,000 to £37,000

Are you an experienced Email Marketing Executive looking to make that pivotal move that now positions you in an amazing new role in the Travel industry?

This is a very exciting opportunity for an experienced Email Marketer with a proven background in a B2C environment and will be responsible for planning, managing & implementing the global email marketing strategy.

Key responsibilities of this role include:

  • Strategy development
  • End to end campaign management; planning, building, testing, delivering and analysing campaigns, all across time zones
  • Implement and drive global strategies with regional variations and set the KPIs for success
  • Work with regional marketing teams to optimise email campaigns through measurement and analysis and make recommendations on future campaign development
  • Work with CRM systems and understand customer segmentation & targeting capabilities to drive engagement, conversion and retention rates
  • Building automated email programmes e.g., behavioural-based triggered emails and dynamic content
  • Set up and deploy email campaigns in a recognised ESP (experience of Exact Target & Salesforce would be preferable)

This is a fantastic opportunity to develop your existing skills and grow within this fast-paced and friendly team. With this in mind, we are keen to hear from candidates with the following key experience:

- Excellent knowledge of best-practice email marketing but also strong knowledge of the online/digital environment

- Proven email marketing experience (ideally in a B2C environment), including strategy development

- A clear commercial focus and understanding of how email marketing fits into a broader marketing strategy

- Experience with end to end campaign management; planning, building, testing, delivering and analysing campaigns, all across time zones

- Strong verbal & written communication skills & ability to liaise with a number of stakeholders across regional teams

- Excellent copywriting skills & clear creative flair

- Strong analytical and reporting skills, particularly with Google Analytics

- Intermediate working knowledge of HTML

- Experience working with email and CRM systems (Salesforce and/or Exact Target would be preferable)


If you feel you have the right mix of skills and profile for this role, then I would like to talk to you ASAP.

Please get in touch and send your CV through to Negah at Daniel Marks now.

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