Social Media Coordinator/ North-West

Expiring today

£25000 - £35000 per annum
02 Sep 2016
30 Sep 2016
Marketing Disciplines
Account Management
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Agency Side
Job Role
We are looking for a bright and driven Social Media Coordinator to play a pivotal role in developing and executing social media strategy for a leading luxury automotive brand.

As a Social Media Coordinator you'll be a trusted advisor to the client who can help them drive the brand's social vision forward within their organisation. You will be expected to form key relationships within the organisation, sitting on-site 4 days per week.

You will bring strong thinking to the table around best practice within the industry and how to push the brand forward amongst the social competition. You must have an expert knowledge within the realm of social and be comfortable communicating that within the agency team and to client stakeholders.
In addition to strategic thinking, an important element of this role will be taking ownership of the social output and analytics reporting. It will be your responsibility to ensure operational excellence with the implementation of your recommendations across the range of social channels.

As the social lead within the team, you will be heavily relied upon your ability to:
*Maintain good communication with clients
*Instil confidence in your recommendations
*Stay on top of updates within the social industry
*Build relationships with agency and media partners

Key responsibilities:

Social media strategy: Provide strategic recommendations to the client on the brand presence across social channels as well as helping to drive these strategies forward across the other departments within their business
Implementation: Responsible for the planning, outreach, publishing, maintenance and analysis of social content. Align with digital, content and social media vision & strategy in support of various comms teams.

*Work with client's internal creative production department and agency partners to develop innovative and insight-led content for product and brand campaigns.
*Support the transfer, translation and trans-creation / adaption of content for regional social platforms (eg China / Russia / etc) and vice versa.
*Source, retouch and edit existing imagery from our digital asset management system, write accompanying copy
*Provide content approval visibility to internal stakeholders, managers and content partners, responding to feedback prior to publishing.
*Ensure all content published on social media platforms meets recommended guidelines in terms of quality, brand tone of voice and technical requirements
*Monitor, respond to (where appropriate), escalate and report on comments made to or about client brand on owned or earned social media channels
*Liaise with partner agencies and Contact Centre on their service level metrics relating to genuine sales enquiries via the internet
*Liaise with client CRM contacts to ensure that Social Media activity is tracked and monitored in relation to sales generated
Process management: Overall ownership of the social process from strategy development through to implementation as well as the management of the client relationship and alignment
Influencer engagement: Use tools to identify potential influencers and develop a strategic structure to shape their role for the brand
Social Reporting/Measurement: Development of a monthly social report as well as ongoing campaign reporting to develop insight around content performance. Deliver structured insights back to the business, about how the audience perceive the brand, services and products in order to support continuous improvement of marketing, products and services.

Skills and Experience
*2-4 years experience focused in social media and digital communications
*An in-depth knowledge and understanding of social media management tools (specific knowledge of Adobe Social is a plus) and analytics (i.e. Facebook Insights, Twitter Analytics, Crimson Hexagon, Sysomos, Social Bakers, Traackr etc.)
*Ability to pull data into reports that provide useful analysis and insight to clients.
*Demonstrable experience of building and managing a varied range of social communities
*Can develop and implement a range of social media strategies
*Experience structuring a social media management process with the ability to develop effective ways to deliver content calendars, creative briefs, and reporting.
*Has exceptional verbal, written and presentation skills- and the ability to handle a daily relationship with the client.
*Strong attention to detail, preferably with experience of photoshop image editing and an eye for design
*Can keep up with the fast paced social media landscape, partners and tools, always keeping an eye out for new trends, ideas or insights to feed into our clients
*Is a pro-active, self-starter who is well organised and has attention to detail
*Some automotive marketing, luxury brand or equivalent agency-related experience beneficial

Key Relationships
*Work with the Digital Head of Content on the client side as their key point of contact for social media expertise and content implementation
*Work with the creative department to brief and deliver content requirements
*Align with account handlers and producers on client requirements and agency deliverables
*Oversight by the Strategy Director for input on social strategic deliverables
*Champion a complex discipline within a fast-paced global digital agency and client organisation
*Stay on top of trends and manage a fast moving process within the agency
*Bring added value recommendations to make social a measurable driver of our clients' business objectives

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