CRM and Retention Marketing Manager, Stevenage, £50k

Expiring today

Location
Stevenage
Salary
£35000 - £50000 per annum
Posted
02 Sep 2016
Closes
30 Sep 2016
Ref
jb89
Contact
James Beacham
Marketing Disciplines
CRM
Industry Sector
Food / Drink
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
CRM Manager
Our client, an online retail and memebership organisation, are seeking a CRM and Retention Marketing Manager to joing their team.

  • Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
  • Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
  • Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
  • Working closely with all departments to ensure the CRM works effectively for all aspects of the company. 
  • Overseeing direct communications with customers through the CRM.
  • Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
  • Ensuring the database is segmented effectively for targeted marketing activities.
  • Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
  • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
  •  


The ideal background of a CRM Manager:
  • Extensive experience of direct and digital marketing ideally in a similar industry.
  • Strong background in customer acquisition, re-engagement and retention strategies.
  • Degree educated with a minimum of a 2.1 ideally from an IT or related degree.
  • A Confident and articulate communicator capable of inspiring strong collaboration in an organisation