Senior Search Marketing Manager - recognizable online retailer

Location
England, Surrey, Godalming
Salary
£50000 - £60000 per annum + Excellent benefits
Posted
01 Sep 2016
Closes
29 Sep 2016
Ref
KM21195
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Digital / Online
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
SEO Manager

Senior Search Marketing Manager - recognizable online retailer

  • Senior position within one of UK's largest online book retailers

  • Managing a team of 1, with growth plans to 3 or 4 people

  • Reporting into Head of eCommerce, working under inspirational Digital Data Officer

CLIENT

We are looking to hire an experienced Search Marketing Expert (SEM) to join this online book retailer, in a brand new position which will also be building a team too!

With a focus on achieving ambitious customer acquisition targets, you need to be driven, energetic and data savvy, taking responsibility for transforming the search strategy and delivering growth, as well as sharing learnings with the broader digital team.

You will shape a search roadmap for both paid search (PPC) and organic search (SEO) across all locales as well as taking responsibility for presenting ongoing trends and analysis around search marketing performance and competitor trends. You will make recommendations for improving search methodologies and processes, acting as the authority on search both internally and externally.

You will also have responsibility for managing the P&L of the channels through tracking, reporting, and analysing all initiatives and campaigns, developing a testing roadmap

EXPERIENCE REQUIRED/RESPONSIBILITES

  • Proven track record of managing and delivering growth from Paid search, agency or in house client side
  • Proven experience of managing and implementing Organic Search strategies
  • Experience building long-tail strategy, building and optimising keyword funnel
  • Track record of managing in house PPC activity across all campaign types
  • Deep knowledge of SEM marketing tool and web analytic tools
  • Experience presenting ideas and performance to Senior executives
  • Commercially focused, driving marketing performance and ROI
  • A passion for all things digital, you thrive in a fast moving, collaborative environment.

POSITION - Senior Search Marketing Manager - recognizable online retailer

LOCATION - Godalming, Surrey

SALARY - £50k - £60k plus benefits


TO APPLY

For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing
01892 507129
kate@bluepelican.com

For more vacancies which may suit your needs, please visit us at www.bluepelican.com