Lead Data Planning & Analytics Consultant

3 days left

Location
England, London
Salary
£75000 - £85000 per annum + exceellent benefits
Posted
01 Sep 2016
Closes
29 Sep 2016
Ref
KM20991
Marketing Disciplines
CRM, Database
Industry Sector
Agency
Contract Type
Permanent
Work Experience Level
Director
Agency-side or Client-side
Agency Side

Lead Data Planning & Analytics Consultant

CLIENT

  • Working in senior consulting team of three data experts, with responsibility for inspiring and managing two Senior Data Planners
  • Well respected data agency, part of larger marketing group
  • Opportunity for analytics / data expert to work strategically and consultatively

 

We are looking for an energetic self-starter to join this high performing data agency, with the ability to add value through senior level data, insights and analytical consulting.

 

You may have come from either an Agency or Client background (ideally both) with advanced Data Planning skills, being capable of leading clients through analytical projects designed to drive their comms / customer experience programmes; dashboards to advanced analytics, SCV developments, ongoing improvement of tech stacks through new technologies to deliver personalised omnichannel communications.

 

Your background should include rigorous campaign planning skills - comfortable operating in both direct and broadcast channels (from a tracking and measurement perspective) as well as a keen interest in technology and a proven ability to drive innovation into an account.

 

You should also be highly commercial, always thinking about the client's bottom line and how we as an agency can add commercial value.

 

You will oversee, support and consult with the two (very competent) Senior Data Planners who lead on three retail and automotive accounts. They have their own strengths (the former being highly academic and strategically minded and the latter being a real technical specialist in database marketing) so you'll need to complement these with your own knowledge around these areas. We are looking for an inspirational leader, someone with the depth of knowledge and energy to lead form the front, help out with new ideas and problem solve when more junior members of staff need guidance.

 

 

POSITION - Lead Data Planning & Analytics Consultant

 

LOCATION - Central London

 

SALARY - £75k - £85k plus benefits

 

 

EXPERIENCE REQUIRED

 

  • Expert in data planning, analysis and customer relationship marketing
  • Strong team leader, with the ability to lead from the front, inspire and grow direct reports
  • Solid analytical skills plus the ability to distil insights into compelling and actionable recommendations for clients
  • The ability to lead the design of marcomms solutions based on data insight - including channel selection and creation of test matrices to ensure that programmes are effectively measured
  • A proactive approach to thought leadership about new channels and data technology
  • An organised and structured approach to managing multiple tasks, meeting deadlines and time management is essential - fast paced agency environment!
  • The ability to accurately scope and quote projects as well as measure account efficiency in order to enable improvements to be made to delivery processes

 

 

 

TO APPLY

For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing
01892 507129
kate@bluepelican.com

For more vacancies which may suit your needs, please visit us at www.bluepelican.com

 

 

 

 

 

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