Marketing Executive

Stoke-on-Trent, Staffordshire
£28,000 - £30,000 pa.
01 Sep 2016
29 Sep 2016
Marketing Disciplines
Digital / Online Marketing, Marketing
Industry Sector
Digital / Online
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Marketing Executive

Looking for the next step in your marketing career..?

This is a fantastic opportunity for an experienced Marketing Executive to join one of the world’s most prestigious gaming brands. My Client is a worldwide leader in the manufacture and supply of technical products and solutions to the international casino and gaming industry. Within the Group, the centralised Marketing Department supports business activities across the globe. We are looking for an enthusiastic, driven, commercially minded marketer with a passion for digital marketing and exceptional organisational skills to join our busy marketing team.

Responsibilities & Duties

The Marketing Executive will be involved in all aspects of the marketing mix with an emphasis on digital strategies. The role will include, though will not be limited to:

  • Website development including international geo-targeting for SEO
  • Keyword analysis and SEO content development
  • E-marketing planning, production and execution
  • Social Media management and reporting
  • Content development for sales literature, e-marketing, web, social media and other digital and print outlets
  • Project management of design requirements, briefing projects into the in house graphic design team

Qualifications & Skills

  • Several years’ experience working in a Marketing Executive role or similar, preferably within a B2B manufacturing environment
  • Experience with website development project management, from scope to build and testing to launch
  • Knowledge of various CMS systems, Wordpress and Magento experience would be advantageous
  • Excellent Google Analytics skills with proven KPI and ROI reporting experience
  • Extensive experience creating automated e-marketing campaigns, knowledge of Pardot would be advantageous
  • Understanding of SEO techniques and best practice and PPC account structure and management best practice
  • Demonstrable integrated marketing campaign experience
  • Excellent content writing skills for both digital and traditional channels
  • Strong communication and proof reading skills
  • A basic working knowledge of Adobe Creative suite would be advantageous
  • A record of developing strong working relationships with stakeholders at all levels
  • Social Media marketing experience
  • Proven experience in event organisation
  • A strong understanding of the relationship between sales and marketing, the sales funnel, lead generation and nurturing tactics
  • Customer retention marketing experience

Want to find out more about this position, get in touch..