Ebusiness Conversion Optimisation Analyst

England, London
£45000 - £50000 per annum
01 Sep 2016
29 Sep 2016
Marketing Disciplines
Digital / Online Marketing
Industry Sector
IT / Technology
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Data Analyst

Our client is a leading Financial Services business based in London, looking to recruit an EBusiness Conversion Optimisation Analyst with experience within Retail, Finance or Agency. Salary circa £45,000 - £50,000 with bonus, benefits and flexible hours.

The key accountabilities for the role will include:
*Support key distribution partners, acquisition marketing and retention team to improve the efficiency of campaigns by producing ad hoc analysis via a range of analytical tools and supporting/shaping A/B testing plans.
*Maintain and monitor key digital conversion dashboards and multichannel funnel tracking across all products and by distribution channel.
*Identify key digital experience weak points and to support with visual editor build within an A/B tool across end-to-end website journey/pages.
*Supports the Ebusiness team with analysis using a range of web analytical tools, UX techniques and CRO techniques to drive improved conversion rates.
*Collaborate with a range of stakeholders (internal & external) such as Commercial Partners UX, developers, media agencies, developers, proposition, brand and compliance to deliver production ready digital experiences and A/B & MVT tests.
*Collaborate and support the A/B roadmap and provide visibility to key stakeholders.
*Support and contribute to archive of learnings that can be shared and disseminated with the D2C community.
*Record keeping of all Personalisation, A/B & MVT campaign results and pre-test impact projection via a range of forecasting techniques.
*Ensure the online journeys are tagged correctly, audited and ensure all event tracking & custom variables within GTM are in place for existing and new journeys builds.

Essential skills/experience:
Proven track record in delivering digital conversion optimisation in commerce
Experience of using testing tools such as Visual Website Optimiser, Optimizely, Maxymiser etc.
Knowledge of UX and user behaviour across desktop, mobile, tablet and apps.
Experience of managing multiple experiments in a multi-product business
Experience of using Google Analytics or Adobe Site Catalyst, Ad hoc/Discover or similar
Knowledge of CMS systems and application of experiments on responsive design websites
Experience and proficiency with Google Analytics or Adobe Site Catalyst
Must understand the basics of HTML and CSS and ability to build within a visual editor A/B tool.
Hands on technical experience with analytics tracking, ideally with Google Tag Manager and Google Analytics or similar tools.
If you're interested, get in touch -