JV Recruitment Ltd

Senior Email Marketing Coordinator

1 day left

Location
Greater Manchester
Salary
£22000 - £30000 per annum, Benefits: Benefits
Posted
01 Sep 2016
Closes
29 Sep 2016
Ref
JV/10861
Contact
Jonathan Voss
Industry Sector
Digital / Online, Retail
Contract Type
Permanent
Work Experience Level
Executive, Manager
Agency-side or Client-side
Client Side
Job Role
CRM Executive

Senior Email Marketing Coordinator

Our client is a creative and rapidly growing online retailer with their head office just outside Manchester. They are looking for enthusiastic and experienced professionals to join their energetic marketing team. We are looking for an experienced Email Marketing Coordinator, who is looking for the next step in their career, to engage existing customers and develop retention strategies through exciting and strategically planned email marketing and direct marketing campaigns. The right person will be able to apply their creativity and data interpretation to positively influence the consumer behaviour and improve frequency, conversion, AOV and basket size. You will be able to coordinate across multiple teams, and thrive in a fast paced culture.

Responsibilities –

  • Plan, create and execute email campaigns (HTML, links, dynamic content, audience etc.)Analyse data to tailor emails across target regions and customer segments
  • Set and deliver on tangible content and campaign goals.
  • Track and monitor past and current campaign performance and audience behaviour to recommend strategies and campaigns that will increase loyalty, engagement and conversion.
  • Complete regular reporting and analysis of email campaigns for insight building and channel optimisation
  • Create customer segmentation models to maximize the business performance
  • Stay abreast of competitor email activity and industry enhancements.

 Your skills:

 

  • Detail-oriented, deadline driven, and able to multi-task with solid organizational and time management skills
  • Experience using a CRM and email marketing system
  • Basic understanding of HTML principles
  • Good understanding of email marketing best practice
  • Experience of working within a fast-paced environment, and adhering to competing deadlines and priorities
  • Highly analytical with excellent excel reporting skills
  • Self-motivated and enthusiastic team player

There is excellent potential for progression within this role, with the expectation that you will be promoted to eCRM Manager within 6-12 months.

 

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