Senior Marketing Executive, Crawley, £30,000, Conferences

£30000 per annum
31 Aug 2016
28 Sep 2016
Willow Oxford
Marketing Disciplines
Industry Sector
Events / Conferences
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
An internationally established B2B media company is seeking a skilled B2B marketeer to join their rapidly growing conference marketing division. Working across the company's varied portfolio, you will be responsible for taking ownership over conference marketing strategies to increase delegate revenue and figures on a number of established events. 

Responsibilities of the Senior Marketing Executive 
  • Develop and implement promotional and marketing strategy end-to-end for the full portfolio of events through web, print, social media and email marketing
  • Create marketing plans to hit target delegate numbers for each event
  • Maintain conference and exhibition websites, working with the marketing team to ensure that content is up to date and management of post event collateral and sponsor links
  • Develop marketing budgets for new events
  • Keep up to date with competitors activity 
  • Research target delegates and sponsors thoroughly 
  • Make recommendations on delegate fees and pricing in addition to sourcing other revenue opportunities
Requirements of the Senior Marketing Executive 
  • Educated to degree level or equivalent
  • A Minimum of 1-2 years experience in a B2B marketing role
  • A strong self starter with creative ideas and a strategy to bring to the table
  • End-to-end campaign management experience within a B2B marketing role essential