Social and CRM Journalist

3 days left

West Byfleet, Surrey
£22,000 - £24,000 pa.
31 Aug 2016
28 Sep 2016
Marketing Disciplines
CRM, Direct Marketing, Marketing
Industry Sector
Digital / Online
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Are you a creative writer looking to develop your career in the iGaming sector..?

Key duties and responsibilities:  
It is not the intention of the position description to limit the scope or accountabilities of the position but to highlight the most important aspects of the position.   

  • Aid the Editor with Defining and executing the Social, CRM, VIPS and Promotions strategy
  • Aid the Editor with managing agency partner to assist in all appropriate Social consultancy including link building and key word strategies
  • Look to continually use and improve the best creative briefing processes/briefing tools to ensure the smooth running of the team
  • Aid the Editor with Building and developing a strong CRM programme in all areas the group works across.
  • Aid the Editor with continually generating interesting and engaging competitions / promotions and reason to bet with our group.
  • Ensuring all new content and promotions are correctly tagged for tracking with in-house and third party analytics solutions
  • Aid the Editor by Improving the customer engagement via Social, CRM and optimisation of promotions on websites and ensuring it is to a high standard  
  • Work closely with the Content team; acting as the social, promotions a VIP and CRM expert, providing consultancy and ensuring content is uploaded in line with project requirements
  • Aid the Editor with ensuring all Social, CRM, promotional content / messaging are compliant with accessibility/usability guidelines and that industry standards are enforced, working with the compliance department to ensure all content adheres to strict licensing guidelines and is approved

Qualifications, knowledge and experience requirements:  

  • Previous online social and CRM experience (1 years +)
  • Experience of implementing, managing and maintaining social, CRM, promotions and VIP analysis systems
  • Excellent communication skills and the ability to build strong working relationships with internal teams
  • Able to demonstrate a good understanding of usability/accessibility principle; experience of digital retention strategies and social media an advantage
  • Good understanding of web analytics; adept at implementing analytics code and running reports

If this is what you've been searching for, get in touch..

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