Digital Marketing & CRM Manager
Your new company
My client is a well-established and trusted retailer of high-end home-ware and kitchen appliances. With Head Offices in the South East, they have a successful and instantly recognizable brand that has been a trusted name for generations. Due to progression within the team, we are actively recruiting the job of Digital Marketing & CRM Manager
Your new role
You will manage the development and implementation of all digital marketing communication campaigns from conception through to implementation, taking a strategic and hands-on approach to defining, creating and implementing all digital marketing campaigns, and setting campaign objectives and KPIs, measuring performance against specified objectives.
You will lead the strategic development of PPC activities in close collaboration with the selected agency and the E-Commerce Manager ensuring strong return-on-investment and effective performance, whilst managing the PPC budget.
You will also manage the digital marketing budget in conjunction with E-Commerce Manager, and optimise the brand's UK and Ireland websites for SEO.
You will also have the opportunity to undertake exciting new projects, such as establishing a new affiliate marketing platform and devising the strategic as well as operational development of this new channel.
What you'll need to succeed
You will need succinct understanding of digital marketing including managing PPC campaigns, SEO best practice and experience, end-to-end campaigns planning and execution, CRM systems, and will ideally have some experience in agency management and budgeting.
Ideally you will have system/programme experience with Google Analytics, Magento, MS Dynamics or other CMS systems. You will be degree qualified (or equivalent) with good team skills and a strong work ethic.
What you'll get in return
You will receive a salary of up to £35,000 and excellent company benefits including staff discount (50%), 25 days' holiday + bank holidays, pension, health cover and flexible benefits such as childcare vouchers or cycle-to-work.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.