Hudson

Digital Marketing Manager

Expiring today

Recruiter
Location
England, Cambridgeshire, Cambridge
Salary
£45000 - £60000 per annum + Benefits
Posted
30 Aug 2016
Closes
27 Sep 2016
Ref
UK748234
Marketing Disciplines
Digital / Online Marketing
Industry Sector
IT / Technology
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

In addition to the key strategic/management elements of the role, a strong hand-on approach is needed. You will need a strong practical understanding of all things digital, from SEO/PPC to web/campaigns, analytical skills and the ability to optimise key acquisition channels; as well as establishing new relationships.

This role is extremely progressive with the opportunity to truly make your mark on the business' digital offering.

KEY ACTIVITIES & RESPONSIBILITIES INCLUDE:

  • Defining digital strategy.
  • Budget management.
  • Setting clear and effective targets and KPI's to ensure the constant evolution and high performance of digital marketing within the business.
  • Management of key digital acquisition channels and development of new relationships/partners within the digital space.
  • Development and execution the digital marketing strategy across the group to achieve digital marketing objectives.
  • Lead generation.
  • Identification and analysis of market trends & competitor data to establish new opportunities for the business.
  • Drive online brand awareness and ensure maximum efficiency of digital marketing budgets, reach of voice and traffic to the websites.
  • Performance maximisation from digital marketing to improve ROI
  • Drive online marketing activity best practice across the organisation.

ESSENTIAL SKILLS INCLUDE:

  • Proven strategic ability within Digital.
  • Exceptional leadership and management qualities.
  • Strong experience within a Business to Business environment.
  • A proven track record within a broad Digital Marketing role covering all the core activities (SEO/PPC/Email/Affiliate/Display/Campaigns ect)
  • Excellent marketing automation and CRM systems experience.
  • Management of key channels/relationships.
  • Ability to deliver strong ROI on digital online activity.

Please note you will receive an automated response advising you that we have received your CV.

Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide.