Digital Marketing Manager
- Job Role
- Digital Marketing Manager
In addition to the key strategic/management elements of the role, a strong hand-on approach is needed. You will need a strong practical understanding of all things digital, from SEO/PPC to web/campaigns, analytical skills and the ability to optimise key acquisition channels; as well as establishing new relationships.
This role is extremely progressive with the opportunity to truly make your mark on the business' digital offering.
KEY ACTIVITIES & RESPONSIBILITIES INCLUDE:
- Defining digital strategy.
- Budget management.
- Setting clear and effective targets and KPI's to ensure the constant evolution and high performance of digital marketing within the business.
- Management of key digital acquisition channels and development of new relationships/partners within the digital space.
- Development and execution the digital marketing strategy across the group to achieve digital marketing objectives.
- Lead generation.
- Identification and analysis of market trends & competitor data to establish new opportunities for the business.
- Drive online brand awareness and ensure maximum efficiency of digital marketing budgets, reach of voice and traffic to the websites.
- Performance maximisation from digital marketing to improve ROI
- Drive online marketing activity best practice across the organisation.
ESSENTIAL SKILLS INCLUDE:
- Proven strategic ability within Digital.
- Exceptional leadership and management qualities.
- Strong experience within a Business to Business environment.
- A proven track record within a broad Digital Marketing role covering all the core activities (SEO/PPC/Email/Affiliate/Display/Campaigns ect)
- Excellent marketing automation and CRM systems experience.
- Management of key channels/relationships.
- Ability to deliver strong ROI on digital online activity.
Please note you will receive an automated response advising you that we have received your CV.
Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide.