Senior Marketing Effectiveness Analyst

1 day left

England, London
£40000 - £46000 per annum + 10% bonus, big bens package
29 Aug 2016
26 Sep 2016
Marketing Disciplines
Analysis, CRM, Marketing
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Insight Manager

Senior Marketing Effectiveness Analyst

If you're an experienced marketing econometrics or marketing effectiveness analyst currently toiling away the long-hard hours required of the agency world, working on client delivery after client delivery and yearn for the chance to jump client side and be the one calling the shots, and being more embedded with key stakeholders in order to better drive insights and decision making, this could well be your shot at the big show!


We're actively recruiting on behalf of one of the UK's super-brand players in the quad-play telecoms market, who are looking to add more fire-power to their in-house team by bringing aboard an experienced analyst to support this team.

Your role with be as a Senior Marketing Effectiveness Analyst, part of a media and marketing effectiveness unit responsible for providing key insight around things like channel attribution, forecasting, media performance and campaign evaluations.


As a senior member within the team, you will report to the head of function and be directly responsible for owning internal stakeholder relationships across marketing and commercial business units. You will be handling their requirements, translating these into analysis projects which will cover time series analysis, trend analysis, regressions, forecasts, econometric modelling, etc. Then once complete, taking the commercially meaningful and actionable insights back to the business to influence action.




They're a big consumer brand with an ambition to become a consumer champion too. With a huge marketing spend that's probably one of the biggest in the UK. You would be working from their head office for consumer marketing in London, it's located close to mainline stations and underground.


The team you will be part of is consumer analysis and insight. It's a division of around 50, and the marketing effectiveness business unit is growing to circa 10 people.


They have a great culture that's collaborative and inclusive, and they're also high performing business unit too. As a business they're taking steps to evolve their marketing to be much more brand and emotively connected to the customer, and this reflects their evolved culture as a business too - putting the customer at their heart.


Role: Senior Marketing Effectiveness Analyst
Location: London
Salary: £40,000 to £46,000
Benefits: ~10% bonus, pension, healthcare, life assurance and blue-chip benefits package

Experience Required:

  • A solid grounding and commercial experience agency or client side within marketing effectiveness analytics
  • Good understanding of marketing econometrics, time series analysis, forecasting, regression, trend analysis, attribution modelling, etc.
  • Really solid data handling and manipulation skills utilising Excel, R, SPSS, SAS, etc.
  • Great presentation skills - with the ability to distil the key truths into meaningful stories presented to non-technical marketing audiences
  • Great prioritisation skills, and able to work in a demanding environment where business priorities change frequently
  • If you've had experience in doing all of this on behalf of a telco, financial services, energy client where their business model has been selling subscriptions, that would be great
  • Knowledge of the media planning and buying process
  • Knowledge of statistical concepts
  • Must have the necessary visas to live and work in the UK - sponsorship cannot be provided.



For further information please contact:

Colin Doree
Managing Consultant - Blue Pelican Marketing
01892 507 100

You can view all our vacancies on our web site, or call 01892 507 100 and ask for the marketing division.

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