Intelligent People Ltd

Digital Marketing Manager

Location
England, London
Salary
£40000 - £45000 per annum
Posted
26 Aug 2016
Closes
23 Sep 2016
Ref
JO0000006301
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Charity / Not for Profit
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
A Digital Marketing Manager / Digital Marketing Executive / SEO Marketing Manager is required for a family run organisation set to revolutionise the not for profit industry. The role will be responsible for development and execution of innovative marketing campaigns, customer acquisition and retention and brand exposure.

The Digital Marketing Manager / Digital Marketing Executive / SEO Marketing Manager will have line management responsibilities, look after SEO and PPC channels and report to the Head of the department.

The Digital Marketing Manager / Digital Marketing Executive / SEO Marketing Manager will:

*Develop and implement the full marketing strategy and campaigns for the brand with the purpose of increasing acquisition, engagement and retention
*Be sole owner of the brand's SEO, and PPC channels
*Work alongside the Senior Management Team to set and deliver key metrics in accordance to overall business strategy
*Devise marketing objectives and key deliverables to improve consumer traffic, engagement, acquisition and retention
*Analyse all campaigns and KPI's, reporting key metrics and analytics to internal and external stakeholders

The Digital Marketing Manager / Digital Marketing Executive / SEO Marketing Manager will have:

*Demonstrable digital marketing experience
*Experience working on an e-commerce platform and knowledgeable about online customer behaviour and online acquisition.
*Strong knowledge of all marketing channels (PPC, SEO, Social, email, content and offline)
*Excellent analytical skills. Report on ROI (AB testing, Google Analytics)
*Experience working with the charity sector (advantageous but not essential)
*1+ years of managerial experience in a similar role
*Must be a strong team player, team leader behaviour, can do attitude
*Must be highly strategic, with great prioritisation and project management skills to deliver within deadline
*Experience with B2B and B2C is a plus

Intelligent People is a Digital Marketing Manager specialist recruitment agency.