Digital Marketing Executive
Digital Marketing Executive / FMCG / 23-27k / Bath
My client is a leading FMCG business and is looking for a Digital Marketing Executive to join a fast past exciting Marketing Team. The Digital Marketing Executives role will look to manage all of the digital platforms including PPC SEO and Social Media.
Your main responsibilities will include:
- Working to develop and implement effective PPC activity utilising agreed budgets and delivering agreed targets.
- Create a deep understanding of the PPC campaigns to add value to the campaign through close liaison with the online agencies.
- Work with the Digital Marketing Manager to implement plans to optimise and continuously improve rankings, link building and online exposure.
- Develop and manage SEO campaigns to drive online editorial coverage and increase brand awareness online and capture new prospects.
- Support relationships and content with 3rd party websites to ensure prominence and traffic is driven.
- Be responsible for website content updates to improve conversion from digital channels.
- Interpret and report on online analytics by channel to optimise and improve digital marketing activity.
A successful candidate will have
- Appropriate degree or professional qualification and/or proven experience in digital marketing.
- 1-2 years' experience in digital marketing with a firm understanding of the PPC and SEO
- Experience and strong understanding of google analytics and double click reporting.
- Understand digital marketing trends.
- A strong analytical mind set
- Good understanding of digital marketing and data segmentation
- Strong communication skills both written and verbal
- Strong attention to detail and proof reading skills
- Strong planning and organisational skills
- Flair for creative digital copywriting
Please apply if you feel that you match the above criteria.