Direct Recruitment

Senior Data Planner (gaming and retail)

Location
London (Central), London (Greater)
Salary
£60K to £70K
Posted
26 Aug 2016
Closes
23 Sep 2016
Ref
SB/12462
Marketing Disciplines
CRM, Insight, Planning
Contract Type
Permanent
Work Experience Level
Executive, Manager
Agency-side or Client-side
Agency Side
Job Role
Planner

New and exciting data planning opportunity at an award winning agency that is a true innovator in offering next-generation data marketing solutions to their clients. 

Senior Data Planner £60- £70K

You will provide data planning and strategic direction on several key clients including a gaming client and a couple of retail clients. 

This is an exciting new position in response to company growth, and therefore offers you the chance to shape the new data planning proposition within this forward thinking agency.

 

Senior Data Planner - The role

 

 

  • Work across a gaming client and other key clients including some high profile retailers you will develop data and CRM strategies and oversee implementation of campaign ideas.
  • You will have the opportunity to work on large databases with transactional data and devise develop highly advanced targeting and personalisation strategies
  • Work closely with account management, technical and analysis teams
  • Generate insights and optimise client campaigns
  • Management of one member of staff

Senior Data Planner– Skills and experience

  • Extensive experience of developing  data strategies
  • Experience working with large data sets - preferably with high levels of transactional and engagement
  • Experience working with clients in gaming, ecommerce or retail would be an advantage. 
  • Leveraging diverse data sets to develop customer communication programmes
  • Understanding of real time analytics
  • Strong knowledge of eCRM best practice and campaign processes, especially in email marketing
  • Knowledge of campaign management, customer analytics tools and analysis software
  • FastStats or SQL experience is beneficial but not essential

This a new and exciting role at an award winning agency that offers new and emerging data strategies to drive the performance of CRM and digital campaigns.

The agency is energetic and offers a highly collaborative culture which means that they work very closely with their clients.

The salary for this role is between £60K- £70K.

This great newly created Senior Data Planner role won’t be around for long so click ‘APPLY’ to send your CV now.

I specialise in Data Planning and Data Account Management roles, so if this Senior Data Planner role isn’t the one for you, then have a look at all my current roles at sbloomfield@direct-recruitment.co.uk 

Alternatively call me for a confidential chat on 020 7287 1171