With 18 offices in 16 countries, we function as one global team, client and agency, developing in partnership a holistic communication program across all media channels with one global P&L shared between us.
This unique partnership has resulted in some of the most effective work in the business. Jaguar’s “Good To Be Bad” campaign was awarded one of only 3 Effie Awards for the most effective automotive campaign in 2015.
Since the launch of Spark44 in 2011, brand health and purchase consideration for both Jaguar and Land Rover has increased by double-digits. Total annual unit sales have also increased during this period – from 306,000 in FY 11/12 to 604,000 in FY 16/17. Today, more than 1,000 Spark44 associates are supporting the entire mix of Jaguar Land Rover’s marketing communications on a day-to-day basis.
It is in our DNA that we always seek to advance the business we feel responsible for. This is why we have built the agency model around radical transparency. “Inside” our teams – and “integrated” with our client’s business. This is unique and allows a non-silo approach to the huge numbers of communication channels that today’s marketing mix requires.
BRAVERY - Proactivity – willingness to put yourself forward for new challenges.
HONESTY - Acting with integrity, respect and thoughtfulness.
FLEXIBILITY - Delivering through others, adapting where necessary to achieve and deliver beyond your own limits.
EMPATHY - Demonstrating humility. Adapting quickly to new situations.
RESPONSIBILITY - Ability to make sound and timely decisions, knowing when to escalate to avoid commercial risk.
PRODUCTIVITY - Strong analytical skills: thinking short and long term.
BOLDNESS - Appreciating the value and concerns of other team members. Acting as an Ambassador for your area.
ACCOUNTABILITY - Looking to avoid ‘waste” – be it time, money, energy or emotion.
COLLABORATION - Actively striving to contribute and support others, building a strong network for yourself both internally and externally.
PASSION - Demonstrating enthusiasm, energy and imagination. Wanting to contribute to the culture of the agency. Working hard, but having fun along the way.