The London Link-up II: review of recent marketer networking event

Snow-drenched London all-white for London’s networked marketing professionals
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London, 30th November 2010

With trains grinding to a halt and taxi cabs wheel-spinning their way around the Capital, it was left to the die-hard connection-makers to keep London’s verve alive last week.  And despite the plummeting temperatures, the atmosphere inside the Fence wine bar in Farringdon was red-hot as Only Marketing Jobs brought their regional networking tour back to it’s roots.

By following the event’s twitter hash-tag, #cockneyLU, attendees were able to keep up-to-date on developments throughout the day, a channel of communication that was a theme into the evening, with the Twitter Wall broadcasting thoughts and connection-related messages.

Networking, laid bare

carUnusually, this event was devoid of the usual entourage that follows the OMJ team, which meant no career clairvoyant and no introduction from the resident personal development guru.  This put the emphasis firmly on the quick-fire, half-an-hour speed networking to catapult the business development and personal branding projectiles into the second-half of the evening.  With no peripherals the structured mingling was about making as many new, relevant, contacts as possible in a good old-fashioned no-frills networking knees-up.

In attendance…

Most obvious at this event was the number of senior-level marketing professionals.  Where once the room would have squashed with folk looking for marketing jobs in London, this was an altogether different bunch; senior marketing heads looking to engage with likeminded professionals, prepared to impart knowledge and experiences from a tumultuous twelve months.  Of course, there was a slightly less-altruistic reason, too, but in the main it was a galvanising experience for all, helped along by some wonderful recruitment agencies offering their take on the market, assisting those movers and shakers where they could.

Market research

All marketing professionals know that without product feedback you’re likely to come unstuck.  So it was great to once again support the fantastic work currently being undertaken by digital whiteboard solution company, eBeam, who were not only sponsors of the event but a great interactive addition to the evening.  The company’s marketing management due, Andrew Roland and Robin Savikas, energetically went about asking attendees their thoughts on their revolutionary product, which was well-received.  For more information on this marketing innovation check out this funky 2 minute video

Further information on the product can be found at http://www.luidiauk.com also.

The bubbles!

The ‘structured’ element to the event culminated – as it always does! – with the champagne draw, which this time was kindly sponsored by Hospitality Events, a corporate event organisation company, operating in the UK and internationally.  The company works within the budget of the client, no hidden costs, FREE consultation and venue search.

Company representatives, Enza and Giovanna, announced the lucky winner as Peter Cunningham, director of leadFormix Ltd.  Congratulations.

So at 9.30pm and with London becoming increasingly defended by the silence of tumbling flakes, attendees started to drift off home.  Given the weather it was a remarkable turn-out and the 150 who braved the conditions left with a sense of warmth that their efforts to better both themselves and their businesses, had been well-and-truly justified.

Merry Christmas from our amazing event sponsors.

 

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Simon Lewis | Editor | Only Marketing Jobs

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