The new British Heart Foundation advert which has graced our screens in the past few weeks, has more than achieved its goal of hitting its audience incredibly hard.
When I first saw the ad, I actually thought it was a segment of a soap or drama that I was unfamiliar with! Once I realised that it was an advert to promote charitable contributions towards tackling heart disease, it shocked me and it was certainly unexpected from the BHF based on their previous ads.
The new advert, which has been created by DLKW Lowe is heavy and powerful, and here at OMJ, we couldn't help but notice the stark contrast it presents when compared with the previous advert, which took a totally different format. The new advert focusses on the unpredictable nature of heart disease, and the very real circumstances which have been faced by numerous families in the UK. The old advert features Vinnie Jones and his "henchmen" teaching the audience CPR (to the tune of Stayin' Alive), and has a comedic undertone.
Both are effective for different reasons. One aims to equip people with the skills they need to help someone should they require CPR, and the other endeavors to encourage donations in order to help fund the BHF's lifesaving work. Take a look for yourself and let us know which one you prefer and why!
If you've been inspired by these adverts, check out the latest jobs with the British Heart Foundation now:
If you're interested in working within a charity's marketing department, check out our Charity/Not For Profit jobs here:
Further to this, we are officially partnering with On The Edge Digital for a half-day conference, 'Marketing within the Not-for-Profit Sector', London on 8th October. We are pleased to be able to offer you 20% conference ticket, simply use the discount code OMJ20 when registering. Enjoy!