By hooker by crook, you do have a personal brand

You don’t have to be a pimp to know there’s more to success than pantyhose

personal brandingOkay, here’s where I’m at with this whole ‘personal branding’ issue: today’s socially transparent world determines that if you don’t correctly build your own image, you will fail.  Simple as that.

Networking events are on the increase as people realise digital communication is only skin-deep and if you don’t believe an individual can be classed a ‘brand’, you need to get out more – witness what’s happening in the real world and understand there’s more to branding than Kellogg’s and Coke.

Just because you’re technically-savvy does not mean people like you.  They need to know you first.

Hangin’ on street corners

Personal branding is a subject I could entertain for hours.  Building a product that people want to buy is key to success; it always has been – just never more obvious than now.  Before a prostitute takes up her ‘patch’, she’s careful to run through a checklist: are the fishnets sexy enough?  Is the dress sufficiently revealing?  Does the lippy say ‘hot’ or not?  It’s all self-promotion…otherwise known as branding!

You, me, the lady over there – we are all prostitutes, everyday touting for business in some form or another.  Often the punter creeps his car on by, preferring another choice.  But sometimes the car will stop at our feet, the window will roll down and we’ll be asked ask “how much?”  Kerching!  The branding worked.

It’s the same for jobseekers.  Someone searching for marketing jobs needs to be as reactive in their search as they are proactive.  Building your profile on LinkedIn, for example, is the same as hanging around by the Co-op at night.

Needles and neglect

As a hater of apathy it really annoys me when I read about jobseekers lamenting their lot, complaining that “nothing ever comes [their] way.”  A moment’s glance at their online profile soon puts it all into perspective: there’s no accompanying photo – or there is but it’s obscured by their dog; the career history is blurred; there are no recommendations from former bosses or work colleagues; the influencer level is pathetic – all their contacts are mates; or/and the copy content is less than compelling.

This is a flagrant neglect of online presence – in the same way a chain-smoking prostitute might not wash her clothes for a week, or forget to brush her hair.  It’s appalling.  And so unnecessary.

And another thing that gets me riled is when these same people sign up for networking events – you know, the chance to meet prospective employers or business contacts – then don’t show up.  There’s no excuse for it – they just can’t be bothered.  Get a shot of ‘oomph’ in your veins, guys!

So there you go, in a completely unintended twist I’ve vented some of my frustration.  There are other ways to do that, of course!

Simon Lewis | Editor | Only Marketing Jobs

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