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Industry News

An improving jobs climate may soon force recruiters to listen to what’s been said about them. But when the going’s good again, will they really care about their communities? As the number of UK marketing jobs continues to rise,…

Review of the Bristol Link-up networking event

Relationships built easier by enigmatic Bristol marketing community In what heralded the first of the Only Marketing Jobs 2010 networking link-ups, there were few surprises at the success of the event as Bristol developed its reputation as a major…

Why social media networking campaigns fail

Marketers can’t track tangible ROI Enterprise use of social networking data to improve productivity a long way off, according to data analyst Gartner. Just 25 per cent of advertisers will use social networking data to improve performance and productivity…

Global advertising outlook in 2010 is ‘less worse’, says WPP chief

In the most understated expression of enthusiasm ever heard, Martin Sorrell, the chief executive of the world’s largest advertising company WPP, believes the economy is in upturn. Speaking at the Davos World Economic Forum, Sorrell was in exceptionally bullish…

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